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Welcome to

The Midlife Business

Show

 

Using LinkedIn to Grow your Business

 

Today on the Midlife Business Show, I’m going to talk to you about five ways to make the right first impression on LinkedIn. LinkedIn is a professional networking system and for that reason, if you’ve not worked in the corporate world, many people find it quite a scary place to be.

If you’re looking to make important business connections, LinkedIn is the premier social media platform to use. You’ll find recruiters using LinkedIn to find job candidates, CEOs looking to grow their influence and build trust with buyers, solopreneurs and small businesses looking to make contacts and clients and freelancers building their dream team in the world of business relationships.

You just never know who you’re going to meet that will possibly send you your most lucrative client. Growing your network steadily and consistently makes good business sense. So, here are five things that you need to know about finding clients on LinkedIn. 

 

Episode Highlights:

  • (01:55) No one likes a spammer
  • (04:07) Share consistently
  • (04:53) Networking on LinkedIn
  • (07:27) Keep your profile up to date
  • (08:45) Personalise your LinkedIn URL
  • (10:23) Publish regular content
  • (11:02) Be active in any groups that you join

Transcript

Hello, and welcome to the Midlife Business Show with Suzanne Mountain. This is the podcast that celebrates all those of us who are building a business during our middle years. I’m an ex corporate girl who started my business six years ago in my fifties. And I’m loving it. This podcast is here to inspire you with conversations with other entrepreneurs about the messy and magical ups and downs of this period of our lives. Plus, I’ll be sharing simple, actionable step by step strategies to help you build a business with impact and a life that you love

 

Suzanne (00:43):

So hello and welcome to the Midlife Business Show. Today. I’m going to talk to you about five ways to make the right first impression on LinkedIn. Now, LinkedIn is very much a professional networking system. And for that reason, if you’ve not worked in the corporate world, many people find it quite a scary place to be. If you’re looking to make important business connections, LinkedIn is the premier social media platform to use. 

You’ll find recruiters using LinkedIn to find job candidates CEOs, looking to grow their influence and build trust with buyers and solo printers and small businesses looking to make contacts and clients and for freelancers to build their dream team in the world of business relationships. You just never know who you’re gonna meet that will possibly send you your most lucrative client. So growing your network steadily and consistently makes good business sense. However, here are five things that you need to know about finding clients on LinkedIn.

The first one is nobody likes a spammer logging into your LinkedIn dashboard and sending out a blast of

connection requests is not a good use of your time. And if you’re thinking blasting your current

connections with your latest service offerings or events will make you instant friends, think again, these are typical forms of spamming, which will lose you connections instead of gaining them and will cost you and your business valuable time and money. The second one is don’t just use people for connections. So when someone accepts your connection request, get to know that person and their company before asking for introductions to others in their network, people are very protective of their networks and will pick and choose whom they allow access to. If they refer you to their connection and that introduction or meeting doesn’t go well, then their reputation is at stake. Building relationships goes two ways for this exact reason.

Remember the golden rule, treat others as you want to be treated, follow simple, common sense. If you 

don’t want to be bombarded with connection requests and service offers or offers to join teams, and you don’t know the person asking, why would you do those same things to others, connect with others who have common interests or whose companies compliment yours, then allow time to build relationships and to build your network.

 Your network will not grow overnight, especially if you use spam tactics to connect with people, think of

networking as the planting of seeds, where you certainly talk about what you do and who you are, but in a natural, organic, and authentic way, instead of in sales mode over time, your connections will remember what you do. And if they like your style, they will readily refer people to you that they need to know you better.

And that takes time, make sure that you provide value to others. One way to showcase your expertise to your LinkedIn connection is to share consistently. So write articles, participate in groups, ask questions and share about your mission and why it’s important to you, educate your followers about what you do and the problems that you can solve done consistently. This type of sharing will keep you in people’s minds. And you just never know when they will be ready to hire you or to send you a referral. Networking on LinkedIn really boils down to common sense act professionally. So you portray your business in the best possible light and be authentic in your interactions. Your ideal clients will be drawn to you once they get to know you as the person, instead of the salesperson. So let’s talk a little bit about networking on LinkedIn and finding leads naturally with 260 million monthly active users.

LinkedIn may seem like the pot of gold at the end of the rainbow. However, let’s remember that LinkedIn is not about sales. It’s about building connections and developing relationships with people who may or may not be interested in what you have to offer. So here are some tips for naturally networking on LinkedIn. So you don’t develop that pushy used car salesman reputation that makes people want to run away. 

The first one is do your research first, do some Google searches and peruse company websites to search for ideal clients. Instead of bombarding employees at that company for introductions, you may have a great track record helping fortune 500 executives with their leadership development, but spamming them with connection requests out of the blue won’t win you any favors. Make sure to ask for personal introductions. 

Now stalking someone’s connection list on LinkedIn is a little creepy, especially if you cold call these people and say things like we’re mutual friends with Jamie Smith, as the start of your conversation.

Instead ask Jamie to directly introduce you. Remember most people will only make introductions for

those they already know and who they trust. So make an effort to get to know Jamie first before asking for those introductions. And let’s talk a [00:06:30] bit more about building the relationship first, instead of going straight for the sale, don’t be the person who accepts a connection request and immediately sends a message with a sales pitch. Not only will that new connection cringe at the tackiness, but they will likely tell others about your spammy tactics and you’ll have others hesitate or ignore your connection requests instead, send in, uh, nice to meet you message, thanking them for connecting publish consistently on your feed, like valuable information they have posted on their feeds and comment it ask to meet up for a coffee in person, if you are local, or if you’re attending the same conference or maybe even schedule a zoom chat or telephone call show your new connection that you are interested in them and what they do, and that you are not looking to immediately sell to them.

And then also remember to keep your profile up to date, new connections will almost likely check your

profile before joining your network or responding to your messages. So keep it up to date, always post a

current headshot, fill in your headline and description with power words. So prospects know exactly what you do and don’t lie on your profile. So yes, LinkedIn is a powerful network and make sure that you use it wisely is very easy to step back and not use it effectively, but also to go in too hard and come over as spammy and creepy and that won’t get you anywhere. So now I want to talk to you about increasing your credibility. So since you’re not approaching LinkedIn with a sales approach mindset, you need to make every aspect of this platform, work to your advantage in order to attract both prospective clients and then convince them that you are the expert they’ve been searching for one way to achieve this is by showcasing your expertise in a natural informative way that leads to increasing your credibility as an expert so make sure that you personalize your LinkedIn URL. Don’t settle for the generic profile number. That’s impossible to remember leave that for less savvy people who aren’t as detailed oriented, create a personalized URL that represents your brand and is easy to remember, put it on your business cards and in your email signature, make sure that you splurge on a professional photo shoot for your headshot, make your profile page work for you. 

If you can’t afford a professional shot, then take some good quality selfies. Using a tripod on your phone, do not use a blurry or out a focus shot, or a shot taken at a party or a wedding. You want to make sure that the image that you are portraying is one that fits with your business brand, your profile and your custom banner image. It’s the little details that count when it comes to optimizing your LinkedIn profile. As the saying goes, a picture is worth a thousand words. So hire graphic designer to design your branded LinkedIn banner to clearly relay your message.

If you don’t have a budget for a graphic designer to do this for you, then go into Canva and type in LinkedIn banner and pick one of the ones there and brand it yourself, then upload it and have a look at what it looks like. If it’s not right, go back into Canva and tweak it again. Make sure you publish regular content. So you need to be active on LinkedIn for people to recognize you and your need to publish informative content for people to remember you. It doesn’t need to be a thousand words. Social media users have extremely short attention spans. So simply publish a top 10 list or throw out some helpful daily tips. Record a one, two minute video series with these tips and you’ll get noticed faster simply because few people use video on LinkedIn. The key point here is to post consistently and be informative in your content.

                             Be active in any groups that you join. Joining groups as a twofold benefit, you’ll meet prospects and learn about their needs and your prospects will see that you’re an active participant in your industry. When they see your group listings on your profile being active doesn’t mean blasting your sales message on a daily basis. No doubt that will get you kicked out and banned from most groups. Instead show a real interest in other members, answering questions, take a poll to learn about their needs and simply post informative information. They need that the conversations flow naturally in your groups, instead of worrying about sales or getting this prospect into your sales funnel, the more active you are, the more people will recognize your name. Pay attention to small details on your profile can help build your credibility as well as participating in groups and publishing content on a regular basis. When people recognize your name as ire, they will check out your profile and build business relationships that can blossom from there. So those are my key tips for using LinkedIn. Let me know what you think about LinkedIn, and if you were over there, then feel free to send me a connection request, but don’t try and sell to me immediately.

Bye for now. Okay. 

That’s a wrap for today. 

                              Thanks for listening. Please subscribe, rate, and review the midlife business show. And if you’ve enjoyed it, tell your business buddies all about it. Bye for now.

 

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