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Welcome to

The Midlife Business

Show

 

Episode 14: Working smarter not harder using webinars

In this week’s episode, I want to talk to you about how you can use webinars to efficiently grow your audience and make more sales in your midlife business.

Sharing knowledge with your audience can be a great way to establish yourself as the go-to expert in your business area and help convert more followers into clients. 

Webinars can be a fantastic way to share you knowledge and the great news is that you can use them even if you’re camera shy. 

Episode Highlights:

  • (02:28) You do not have to be seen on your webinar 
  • (05:32) Planning a webinar doesn’t have to be difficult or daunting
  • (08:48) If you are not confident in producing slide decks think about hiring a VA
  • (10:59) Use a professional webinar tool
  • (14:35) You can ask your audience for questions to be submitted before the webinar
  • (18:14) Think about your email funnel
  • (21:02) You need to create three to five emails to keep your audience engaged
  • (24:51) You need to tell your audience that you will be hosting a webinar

 

Transcript

Hello, and welcome to the Midlife Business Show with Suzanne Mountain. This is the podcast that celebrates all those of us who are building a business during our middle years. I’m an ex corporate girl who started my business six years ago in my fifties. And I’m loving it. This podcast is here to inspire you with conversations with other entrepreneurs about the messy and magical ups and downs of this period of our lives. Plus, I’ll be sharing simple, actionable step by step strategies to help you build a business with impact and a life that you love

Speaker 1 (00:43):

Hello, and welcome to this week’s edition of the Midlife Business Show. Today. I want to talk to you about the benefits of journaling for your business. Now, this is something that I’m very passionate about, because I truly believe it is a tool that you can use that will really make a difference in your business. 

 

One of the best aspects of running your own business is the freedom to plan your day the way you want to. You get to decide when you work and when you have time off, you don’t have a boss and a fixed schedule. You set your own goals and you decide when and where you work. 

If you struggle to stay organized, you will quickly find yourself working too many hours and likely end up on the road to burn out. An ideal method for creating structure is to fit journaling into your daily routine journaling.

(01:33):

Journalling isn’t a mere internet fad or something that’s a bit woo. 

It’s an invaluable tool that every midlife business owner would use to organize day to day tasks, as well as short term and long term goals, whether you use a physical notebook or a digital tool, you’ll be able to reap the benefits of this efficient practice. 

Journally can help you improve organization and productivity. When you write your goals down, rather than trying to juggle them in your head, they are much easier to remember. And this will allow you to organize your thoughts so that you can create the best plan for achieving your goals. Writing down your goals is an excellent way to organize and break them down into small, actionable steps. 

Especially in the beginning, small daily habits will help you accomplish more than a demanding unrealistic plan that leave you feeling stressed and overworked.

(02:33):

If you perform an easy task for even just a few minutes, each day, you can build a daily habit that will immensely boost your productivity in the long run.

 Journaling can also help you gain a clearer perspective. If you’re like most people, seeing goals and milestones written down provides a clarity that you cannot reach through just running things through in your head. 

 

Journaling will give you a clear visual of your business plan and make it much easier to see where you can adjust your goals. And when you’ve got too much going on a clearly outlined schedule will help you stay focused. 

Even on days you feel tired or swamped with work, as you will not have to waste time agonizing over what to start on. 

First, in addition, the therapeutic effects of writing help relax you by reducing your anxiety and your stress levels on difficult days, journaling can also help solve problems more effectively.

(03:34):

Many times the source of the anxiety or stress is due to unresolved issues. Making the effort to put your thoughts down on paper is a great way to help you solve problems through creativity and intuition. Taking a break from the fast paced business environment is also an effective way to help you feel more relaxed and find creative solutions to various problems. 

Journaling can help you achieve your goals. Writing your thoughts in the journal is also a great way to help you achieve your short term and your long term goals. Writing your goals down is an effective way to keep your focus and help you be more productive. And of course achieving your goals is a great way to boost your mood and help you feel so much better about your life. 

 

One particular type of journaling that may suit some of you is called ‘bullet journaling’.

This is one of the least complex forms of journaling. And it’s also one of the most effective, the power of bullet journaling lies in its simplicity. Brief concise notes are far less overwhelming than extensive descriptions of tasks or goals without the pressure of complicating details. Your mind will be freer, enabling new ideas and creativity to flow without obstruction. This popular version of journaling also makes it easy to cross out tasks you’ve completed, which can provide an extra sense of accomplishment. 

 

At the end of the day, there are a few drawbacks to starting a daily journaling practice to boost your overall productivity. Organizing your work days will not only remove the unneeded stress of just struggling to decide what task to tackle first or passively waiting to see what pops up, but it will also enable you to achieve while working fewer hours and who doesn’t want that.

(05:25):

So journaling is about clarity. And when we gain clarity about the roadblocks that are getting in our way and holding us back, we’re better able to deal with them. 

 

Although journaling can be useful for a number of reasons is perhaps best for personal growth and breaking down barriers is a valuable goal. 

Here are a few common types of roadblocks and how journaling can help you overcome them. 

So money issues, perhaps the most valuable tool in the fight against money, roadblocks is your budget and there’s no need to make your budget and your journaling entirely separate entities. You can track your spending after all in a similar way that you journal and tracking your thoughts on the budgeting process can also help you find out what works best for you. Furthermore, tracking your financial Roblox is about uncovering your relationship with money itself, by journaling about it, you’ll be better able to find out what’s holding you back and how to improve in the future.

Speaker 1 (06:29):

Even if it takes time to make the progress you are seeking, journaling about money that you spend the rest of your time focus on your other major goals. 

Let’s talk about insecurity. Many midlife business owners are plagued with feelings of insecurity and journaling can be a great technique for breaking down these roadblock. Perhaps the most common type of insecurity is imposter syndrome. And this is a subject I’ve talked about in previous episodes. It’s very common among people who don’t feel that they belong or deserve to be in a particular field. 

By tracking down times when you are feeling insecure or your imposter syndrome pops up, you’ll be able to craft an action plan for accepting these feelings and letting them pass promptly. Simply that imposter syndrome is a part of your life lets you recognize intrusive feelings for what they are. Feelings of insecurity may never fully go away, but through journaling you can help them become nothing more than a minor distraction.

(07:34):

Now productivity Roadblocks, here we go again. This is a favourite topic, isn’t it. 

People often joke about procrastination, but productivity roadblocks are a major issue for many small businesses, especially in this digital area. If you have a bullet journal, consider making quick notes about your progress during the day and times, when you are unable to be at your best and then look for patterns and find ways to set yourself up in an ideal environment for success. 

So what do you need in order to be successful? 

  • What things do you need to be around you? 
  • What things do you need to have in place? 
  • Do you work better when there are other people around you? 
  • Or work better in silence? 
  • Do you work better with the radio on? 
  • Do you need a dedicated workspace? 

Think about what needs to be in place. If you view low productivity as a major setback, consider setting aside a few minutes every night and looking back on what you think held you back during the day.

(08:38):

Don’t forget to focus on the positive as well. 

A few minutes in the morning, covering how you intend to be productive, can set you on course for a successful day. Try listing the three most important tasks you must finish that day and you’ll soon. 

 

Start your work day, feeling focused and determined. Now journaling is a powerful tool and it helps us uncover what we need to succeed in our personal and our professional lives. If like most small business owners you are currently being held back by roadblocks, make sure to use journaling as a way to uncover them and form actionable plans. 

Journaling can also be a way to improve your mental health. Many midlife business owners struggle with stress and overtimes stress can come into more serious mental health conditions, such as depression or anxiety. A great way to improve your mental health is by taking the time each day to journal.

(09:37):

You can choose to journal in a variety of ways, as I’ve already said, it doesn’t matter whether you prefer to use an old-fashioned pen and paper or an app on your phone. 

Here are a few of the main ways that journaling can help your mental health. One of the benefits of writing in the journal is that it helps you to relax, simply write on the stresses of your day to release them from your mind.  

Or maybe consider a different approach, write about your gratitude and all the things that went right in your day. Taking the extra time to relax is also a great way to boost your immune system and help you stay mentally and physically healthy. Writing in a journal for only 15 to 20 minutes a day, a few times a week is an effective way to relax and unwind from the stress of the day.

(10:24):

Journaling can also boost your mood. Another benefit of journaling is that can greatly boost your mood and enhance your overall wellbeing. 

Putting all of your thoughts on paper and typing them out on to a computer can relieve stress and help you feel much better. 

Developing a habit of journaling is an excellent way to reduce anxiety and provide a positive outlet for you to express your emotions. And let’s take that one step further. So journaling also allows you to stay in tune with your emotions. 

One of the main reasons that people struggle with their emotions is the failure to focus on their mental wellbeing. However, taking the time to write in a journal is an excellent way to stay in tune with your emotions and help you develop resiliency in everyday stresses. 

As a licensed emotional intelligence coach (EQi) I know the difficulties that arise when business owners and business leaders fail to deal with their feelings of imposter syndrome or the fear of stepping out of their comfort zones.

(11:29):

Being able to strengthen your emotional functions by journaling is a great way for business leaders and entrepreneurs to handle strength, looking at ways to improve your mental health is an essential in today’s ultra-competitive business environment. 

One of the most overlooked ways to boost your mental wellbeing is to focus on writing about how you feel. 

Now. I want to bust some common myths around journaling. 

Journaling is on the increase and a growing number of solopreneurs and others are finding it invaluable for getting clarity and motivation they need to thrive. 

However, misconceptions are still common and breaking them can help you make the most of journaling. 

Here are some of the common myths about journaling. 

It takes too much time. Yes, journaling is a time commitment, but many people overestimate both how much time it takes and how difficult it is to find the time needed to make it a regular habit.

 

If you have a morning routine, there’s a chance you can spend a few minutes journaling while having a cup of tea or coffee. 

For example, if you don’t have a morning routine, I’d ask you to consider setting one up and making journaling a part of it. Also many people find journaling to be most effective right before bed and consider using journaling as a way to one ride. After a long day. 

Another myth I often hear is I don’t have anything to write about. 

Journaling is a creative task, but don’t use that ‘I’m not creative excuse’ to avoid regular journaling. Think about some of the most basic journaling questions or techniques that you could use. 

Consider using a gratitude journal. So noting down what made you grateful during that day, or maybe a surprise journal. This is a great way to gain some perspective. So think through how your day went and what part of it you found most surprising.

What made you laugh during that day? And what if anything made you disappointed or angry?  

Journaling is helpful for clarifying your aspirations and finding out how to meet them. So write about your dreams, write about your vision for your life in three years time, where do you want to be? What do you want it to look like? How will you be spending your time? 

 

And here’s another myth I hear ‘I’m not good at writing or I hate writing’ so I can’t journal. Let’s be clear, your journal isn’t about showing off perfect grammar. It’s about speaking to yourself. You don’t need to use typical sentences. You can even write in bullet points. If that works better for you lists the great as well for journaling. So think about starting up a of your goals or dreams you can update over time. 

 

Finally note that journaling doesn’t have to be done on paper.

A simple voice memo app can let you journal through your smartphone, letting you think about it through the day when you’re out on your dog walks or whatever, you can just record your thoughts. 

There is no right or wrong way. 

Journal following a prescribed method of journaling could be great for getting started and you may find a particular type of journaling is perfect for you. However, any time you spend collecting your thoughts and committing them to paper or to a recording is time well spent and even popping down a few notes that you are unlikely to read again, can help you organize your thoughts and set you up for future success. It’s all about finding out what works for you. 

Journaling is an invaluable habit that many people are intimidated to persistent myths and misconceptions above all. 

It’s important to keep your mind open when it comes to journaling, you may be surprised how your attitude changes over time. If you are interested in finding out more about journaling, then send me an email Suzanne@SuzanneMountin.com 

Or send me a direct message on Facebook or LinkedIn or Instagram with the title Journaling. And I will send you access to a free masterclass I ran on how to use journaling for success in your business. And it contains a number of journaling prompts to get you going. So thank you for listening to this week’s episode of the midlife business show. I look forward to hearing what you think.

Speaker 1 (16:01):

Okay. That’s a wrap for today. Thanks for listening, please subscribe, rate and review the Midlife Business Show. And if you’ve enjoyed it, tell your business buddies all about it. 

 

Bye for now.

 

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