There are are so many myths about social media, so let’s start busting a few.
Social media is a powerful force for small business owners. It can help us reach our ideal clients for free and help them get to know how we can help them. However, it’s also misunderstood.
In its simplest form, social media is a way to connect with old friends from childhood or university and a way to share snippets of your daily life. In its more complex form, social media is a unique way to market your business and products to the entire world in a short amount of time. While you can take months to study the intricacies of social media marketing, there are three common social media myths that I’d like to dispel today.
Social Media Myth #1: You must use every single platform.
Expanding your reach is certainly a goal for business owners and coaches as that yields more sales and personal clients, which equals increased income. However, the real question to ask before signing up for every platform is: where is my ideal client? Using Facebook just because it has over 1 billion users doesn’t mean those 1 billion users will find you and start purchasing. Identify your ideal client and find out where they hang out. The platforms where your ideal client is are the platforms you should use.
Social Media Myth #2: Aim for every post to go viral.
It’s always fun to see a post go viral as they are usually entertaining or thought provoking. However, out of the viral campaigns you’ve noticed recently, could you say which, who or what company was behind them? I can’t either.
Aim to provide value in your posts . Mix it in with some of your personality as opposed to aiming for shock or entertainment value. Your ideal client wants to learn from you so your valuable lesson will be heard and remembered long after the latest viral video fades away.
Social Media Myth #3: Having a large number of followers equals increased profits.
It’s certainly an ego boost to see a large number of social media followers but are these followers interacting with you? Are they liking or sharing your posts? Are they leaving comments? If not, then chances are they are not your ideal client and chances are they will never purchase one of your packages or products.
Evaluate your own posts; it’s quite possible the messaging is not quite right and that’s the reason for no response. Or it could be that you haven’t given told your readers what you want them to do next so they scroll on by.
Be creative with your posts and watch for audience interaction. This directs back to the need for niching down to your ideal customer. You’re not aiming to appeal to everyone; you only need to appeal to a small fraction of the world’s population. Pay attention to finding that demographic and the number of engaged audience members will follow, as will the profits.
You might also like to read
https://suzannemountain.com/how-to-use-social-media-to-find-clients-for-your-service-based-business/
Develop Your Personalised Social Media Action Plan
It is absolutely possible for you to use social media to attract more clients and grow your business. You just need to understand some of the principles that lead to using social media and building an audience of raving fans. If you’re interested in creating a personalised social media action plan for your business then book a call with me so we can chat it through.
Suzanne