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I’m a big believer in creating a range of offers in your business and including some that enable you to earn a semi-passive income.  Yet many coaches, therapists and consultants I speak with don’t know what to offer or think that their one-on-one services are enough to sustain their lifestyle and bring in the revenue their business needs.

Sure, your clients hire you for your specific skillset and specialty but wouldn’t you like to earn more in your business? Wouldn’t you like to cash in on the phrase, “Make money in your sleep”? Wouldn’t you like to reach more of your target audience who aren’t quite ready to purchase your big ticket packages?

This is why I’ve been talking a lot about mapping out your product suite in my podcast The Midlife Business Show as you need to create a range of offers to sell in addition to your VIP 1-2-1 services.

What Will They Buy?

A simple way to determine what your audience needs is to simply ask them. Create a survey with Survey Monkey and ask your followers on social media and on your email list to complete it. Maybe what they are looking for is a simple ebook or a workbook or a webinar. Others may be looking for a class to resolve their particular problem.

Also ask your current clients what they need.This is especially important to retain them as clients after their current  series of sessions end. What’s the logical next step for them to continue learning with you?

You could also ask questions in your Facebook and/or with the permission of the owner, in any Facebook groups you’re in where your dream clients hang out.

Identify Your Target Market

You have likely done this exercise already, however, it’s important to re-analyse your market and identify any changes that may have occurred. The pandemic and now the current economic climate can impact our clients and change their spending habits. This doesn’t mean they stop buying, it just means that their needs might be different. It’s your job to know about this.

Have you stayed true to your initial business plan of attracting your target market or are your clients at a lower income level? How do you attract new prospects?

By creating lower priced bite sized offers, you’ll attract people who aren’t quite ready to purchase a high priced item. However, these are still good prospects to have in your sales funnel because they can start slowly with your lower priced items and as their income increases, you can offer higher priced items, eventually leading to your highest priced product. While they progress through your products, they will see you as a credible expert and will trust this expertise, especially when you offer your higher priced coaching sessions.

How to Create Low Priced Bite Size Offers

I hope this idea of adding to your services and possibly creating a semi-passive income intrigues you because it could really be a game changer in terms of your  income. I’m sharing my best secrets and tips for creating low priced bite size offers your clients will LOVE in my next workshop on starting on 26th September 2022.

If you join us we’ll work together on what to create, how to create it, how to price it and finally how to market and make sales. Grab your seat by clicking the sign up link here and get ready to create!

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